Interest-Based Marketing and Advertising Policy
Transparency, trust and the responsible use of data are important to the AIR MILES® Reward Program (the "Program", "we" or "us"). This Interest-Based Marketing and Advertising Policy provides AIR MILES Collectors and users of our digital channels ("you") with information about how we customize our digital properties and facilitate your online and digital experience of the Program on our digital properties and through other digital channels.
Our digital properties include airmiles.ca, airmilesshops.ca, and microsites created by or on behalf of the Program (our "Sites") and the AIR MILES App (the "App"). We seek to improve your digital experience of the Program by advertising relevant offers, benefits, products and services to you on our Sites, the App, social media platforms, advertising platforms, Partner websites, and through emails sent by us and our Partners to you.
This Interest-Based Marketing and Advertising Policy is governed by the Program's Privacy Commitment.
How do we collect information for interest-based marketing and advertising?
What types of cookies do we use?
Why do we use cookies and similar technologies?
Do cookies and similar technologies collect your Personal Information?
How do we use cookies and similar technologies?
How can you manage your cookies and advertising preferences?
What happens if you delete cookies or opt-out of interest-based advertising?
How do we collect information for interest-based marketing and advertising?
We use cookies and similar technologies to collect information for interest-based marketing and advertising.
When you browse our Sites, use our App, engage with the content of our emails, or our social media pages, we collect information about your device automatically through cookies or similar technologies. These similar technologies include log files, web beacons, tags, and pixels. These similar technologies perform many of the same functions as cookies, but they store information in a different way.
What types of cookies do we use?
Most websites use cookies to work properly. Cookies collect certain basic information from a user's device. A cookie is a small file placed on your device that allows us to recognize and remember you. It is able to do this because it contains a unique string of characters that distinguishes you from another visitor, who would have a cookie containing its own unique string of characters. It is sent to your browser and stored on your computer's hard drive or tablet or mobile device. Depending on the function of the cookie, it may only be stored for as long as your browsing session is open, or it could remain on your hard drive for a longer period of time unless you change or delete your cookie preferences on your browser.
The Sites use different types of cookies, including:
Why do we use cookies and similar technologies?
Cookies and similar technologies help us remember you, your Site log-ins, the Partners that have offers and benefits available to you in your province of residence, and more. They also help us better understand your preferences based on the Site pages or rewards that you view, what websites or search terms referred you to the Sites, and information about how you interact with the Sites and the App. This enhances and personalizes your experience while you navigate the Sites and the App or interact with our emails, and enables us to make the Program more useful and relevant to you.
We use cookies and similar technologies in a range of ways to improve your experience on our Sites. Some examples include:
Do cookies and similar technologies collect your Personal Information?
Most of the information we collect from cookies and similar technologies is not readily personally identifiable on its own. When you are logged into your Collector account, we are able to match your browsing data with Personal Information that has been collected by us through other online activity and your interaction with the Program. This information is used for Program-related purposes that are outlined in the Privacy Commitment.
How do we use cookies and similar technologies?
Information collected from cookies and similar technologies is used for the purposes of the Program. This means that information collected from cookies and similar technologies may be shared with Partners or transferred to Suppliers for processing to enabling your engagement with the Program. Examples of how your personal information is used include the following:
How can you manage your cookies and advertising preferences?
COMPUTER: DESKTOP/ LAPTOP
Most browsers accept cookies automatically, but you can change your browser settings to erase cookies or prevent automatic acceptance. Generally, your browser will allow you to see which cookies you currently have on your browser and will allow you to delete specific cookies, a selection of cookies, or all of them. Your browser will also usually allow you to block third party cookies, block cookies from particular sites, and to accept/reject all cookies. Visit the 'options' or 'preferences' menu on your browser to change settings, and check the links below for more browser-specific information.
You have several options for managing your cookie settings:
Click on the following links to learn how to delete or block cookies in your browser:
MOBILE DEVICE
To manage your advertising preferences and options on your mobile device:
For advertising: Go to Settings > Privacy > Apple Advertising. Turn on or off Personalized Ads.
For tracking: Go to Settings > Privacy > Tracking. Turn on or off tracking.
For geolocation: Go to Settings > Privacy > Location Services > AIR MILES. Select your chosen option.
Please note, only the geolocation instructions are specific to the AIR MILES App.
For advertising: Go to your Google Account. On the left navigation panel, click Data & personalization > Ad personalization > Go to ad settings > Turn on/off Ad Personalization.
Under "How your ads are personalized," select your personal info or interests. To update your info, select Update. Follow the steps on the screen. To turn off an interest, select Turn off. To bring back an interest, select What you've turned off. Choose an interest and select Turn back on.
For geolocation: Find the AIR MILES App icon. Touch and hold the App icon. Tap App info. Tap permissions > Location. Select your chosen option.
Please note, only the geolocation instructions are specific to the AIR MILES App.
OPT-OUT
You can opt out of interest-based advertising directly with Suppliers whose technology we use on our Sites and App.
It may take some time for the change in your preferences to be reflected in the ads you see. If you delete or block cookies, or opt-out of interest-based advertising, this change may not be captured for a digital advertising campaign that is in progress, but it will be captured for advertising campaigns that have not yet launched.
What happens if you delete cookies or opt-out of interest-based advertising?
If you delete all cookies from your browser, any preferences currently set on your browser will be lost and you may not be provided with ads containing offers and benefits or information regarding our promotions that would otherwise be made available to you. Depending on how you manage your cookie settings, some functionality of our Sites may be lost and you may have to log-in to your Collector account every time you want to access it.
If you opt-out of interest based advertising, you may not be provided with ads containing offers and benefits or information regarding our promotions that would otherwise be made available to you.
Policy Updates
The Program may make changes to this policy from time to time. Changes are effective when they are posted online. If significant changes are made, we will notify Collectors and users of our Sites through a notice on our website, an email, an App banner, or a combination of these methods, as applicable. If you disagree with any changes at any point, you may consider changing your cookie and online advertising preferences, or discontinue use of the Sites and the App.
Contact Us
If you have questions about our interest-based marketing and advertising preferences, you can reach us by email or by calling us at 1-888-AIRMILES (1-888-247-6453).
© 2023 AIR MILES Loyalty Inc.
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