Activate your AIR MILES Cash balance

If you don't choose either of these options you'll continue to earn towards your existing Dream balance.

Instantly In Store

Instantly In Store

Instantly redeem reward miles from your AIR MILES Cash balance when you shop at participating Reward Partner locations.

Safeway
Sobeys
Sobeys
Lawtons Drugs
IGA
AIR MILES eVouchers

AIR MILES eVouchers

Redeem reward miles from your AIR MILES Cash balance to receive eVouchers for shopping at participating Reward Partners. Use them yourself or share with a friend!

Irving Oil
Cineplex Entertainment
Starbucks
Gap
Metrobus and GoBus
Viewing participating sponsors in
Top 5 Frequently Asked Questions
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  • What does setting my balance preference mean?

    Setting your balance preference between your AIR MILES® Cash and Dream balances will allow you to tailor the AIR MILES® experience! It indicates what portion of the AIR MILES® Reward Miles you will earn will go towards AIR MILES® Cash, and what portion goes toward AIR MILES® Dream. You can change this at any time to decide how you would like to budget your reward miles going forward. Keep in mind; reward miles already earned to one balance cannot be transferred to the other. Changes to preference will only impact any future reward miles earned.

  • Once I have set my balance preference, how do I start earning towards my AIR MILES® Cash balance?

    You earn the same way you have always done it. Like, shopping at our Sponsors, through your AIR MILES® Credit Cards and through Bonus Offers. Only Miles earned after your preference change has taken effect will be put into the balance of your choice. Please note it that it is not possible to transfer Reward Miles between balances.

  • Can I transfer my existing reward miles into my AIR MILES® Cash balance?

    Once reward miles are allocated to either your Dream or Cash balances, they cannot be transferred.

  • Where can I use my AIR MILES® Cash?

    You can use your AIR MILES® Cash balance towards in-store purchases at participating Sponsors and for eVoucher online. Full details Here.

  • What is an eVoucher?

    An eVoucher is like a virtual gift card, and so should be treated like cash. The eVoucher allows you to use your AIR MILES® Reward Miles towards purchases at additional partners beyond our participating in-store Sponsors.

Are you a multiple Collector Card holder? Learn more on how to keep your Account safe