1.       No Purchase Necessary. To obtain an AIR MILES Bonus Card, visit any Bank of Montreal branch on Friday June 15 or Friday June 22, 2012 and ask a Bank of Montreal Customer Service Representative for information about BMO Gold AIR MILES MasterCard or BMO Gold AIR MILES MasterCard for Business. Bonus Cards are limited to one card per customer and are available while supplies last.



  1. The Contest is open to all residents of Canada who have reached the age of majority in their province or territory of residence at the time of entry, except employees, representatives and agents of BMO Bank of Montreal (the "Sponsor"), its affiliated companies or agents, advertising and promotion agencies and those with whom such persons are domiciled. .



  1. There will be 60 Prizes of 1,000 AIR MILES reward miles available to be won.

There will be 500 Prizes of 100 AIR MILES reward miles available to be won.

There will be 1,600 Prizes of 25 AIR MILES reward miles available to be won.

There will be 10,000 Prizes of 10 AIR MILES reward miles available to be won.

There will be 349,940 Prizes of 5 AIR MILES reward miles available to be won.


Bonus Card Prize Distribution

AIR MILES reward miles

Total number of prizes

Odds of winning



1 in 6035



1 in 724.2



1 in 226.3



1 in 36.2



1 in 1.04


AIR MILES Bonus Card Distribution by Province


























The number of Bonus Cards distributed per BMO branch vary. Bonus Cards will be distributed on a first-come, first-served basis, while supplies last. The approximate retail value of AIR MILES® reward miles prize depends on the chosen method of redemption and available reward options at the time of redemption. The value of AIR MILES® reward miles redeemed for non-flight reward options depends on available reward options in effect at time of redemption.  For example, 1,000 AIR MILES® reward miles used to obtain a Motorola DECT 6.0 Corded/Cordless Bundle has an approximate value of $119.99  (Canadian), excluding taxes. If redeemed for flights (950 reward mile minimum for flight redemption), value depends on destination chosen, date of travel and use of multiple carriers or suppliers.  Winner must pay applicable taxes, related transportation fees, governmental levies, excess baggage and other non-ticket costs. AIR MILES reward miles prize is subject to the terms and conditions of the AIR MILES® Reward Program, as amended from time to time.  Prize is not transferable or convertible to cash and must be accepted as awarded.   





4         You may claim your prize from June 15, 2012 at 8:00 am Eastern Time (ET) until August 31, 2012 at 11:59 pm ET (the “Contest Period”). To claim your prize: 1) visit, 2) enter your AIR MILES Collector Number, Deposit Number and Security Code, as indicated on the Bonus Card received 3) correctly answer, unaided, the mathematical skill-testing question, 4) check that you have read, understand and agree to the Contest Rules, and 5) where 1,000 AIR MILES reward miles are awarded – check that you agree to the Prize Acknowledgement and Release Form.  AIR MILES reward miles will then be deposited into entrant’s AIR MILES Collector Account.


5         If a potential winner of AIR MILES reward miles is not an AIR MILES Collector, he/she may enroll in the AIR MILES Reward Program by visiting By enrolling to become an AIR MILES Collector, you agree to be bound by the terms and conditions of the AIR MILES Reward Program, as amended from time to time.


6         All prize claims received will be verified. Failure to correctly enter and submit the AIR MILES Bonus Card Deposit Number, the Security Code and/or correctly answer the mathematical skill-testing question during the Contest Period will result in disqualification. The Sponsor, LoyaltyOne, Inc., and their advertising and promotion agencies are not responsible for lost, late, misdirected, illegible or incomplete entries or prize claims, all of which are void. All entries and prize claims become property of the Sponsor and will not be returned, and proof of submission of any entry or prize claim will not be deemed proof of receipt. Use of any automated system to enter is prohibited and will automatically result in disqualification.



7         By entering the Contest, each entrant agrees to abide by these Contest Rules. This Contest is subject to all applicable federal, provincial and municipal laws. Void where prohibited by law. The decisions of the Sponsor with respect to all aspects of this Contest are final and binding on all entrants without right of appeal.


8         The Sponsor reserves the right, subject to the approval of the Régie des alcools, des courses et des jeux, to withdraw or amend this Contest in any way, in the event of an error, tampering, unauthorized intervention, fraud, or any other cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of this Contest as contemplated by these Contest Rules. Any attempt to deliberately undermine the legitimate operation of this Contest may be a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.


9         The Sponsor, with the consent of the Régie, reserves the right to cancel or suspend this Contest in the event of any accident, printing, administrative, or other error or any kind without prior notice or obligation.


10     Applicable to residents of Quebec: For Quebec residents: any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of the prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.                                                                                            


11     By entering this Contest, each entrant expressly consents to the Sponsor, its agents and/or representatives, storing, sharing and using the personal information submitted with his/her entry or prize claim only for the purpose of administering the Contest and in accordance with Sponsor’s Privacy Policy (available at:


12     Neither the Sponsor nor LoyaltyOne, Inc. is responsible for any technical, hardware, software or telephone failures of any kind, or lost or unavailable network connections or garbled or deleted computer network transmissions, or failed, incomplete, garbled, misdirected or lost entries or inaccurate capture of entry or prize claim information or inaccurate posting of number of entries an entrant may have, even if it limits the ability to participate in the Contest.  Any entry or prize claim that occurs after a system failure is deemed to be defective and is void and will not be honored. To the extent permitted by law, neither the Sponsor nor LoyaltyOne, Inc. is responsible for any damage, loss, death or injury to persons or property related to, arising out of, or resulting from the Contest, participation in the Contest, the receipt of AIR MILES reward miles, their use (or the use and/or misuse of goods or services obtained through the redemption of the AIR MILES reward miles), or which may be caused, directly or indirectly, in whole or in part, from accessing or transmitting any material from the Contest website regardless of whether the material was prepared by the Sponsor, LoyaltyOne, Inc., or a third party or is connected to the website by hyperlink.  Any entry or prize claim which is in violation of these Contest Rules or received after the end of the Contest Period is void.  All Bonus Cards entries and prize claims are subject to verification by the Sponsor and will be void if not obtained through legitimate channels, or if not original, or if obtained other than in compliance with these Contest Rules.  The Sponsor will not accept screen shots or other evidence of winning in lieu of its verification process.  Proof of sending is not proof of receipt.  All entries and prize claims become the property of the Sponsor and will not be returned.



®† Registered trade-marks of Bank of Montreal.

®™ Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Inc. and Bank of Montreal.